Cement Media, Inc.
New York, NY
Jacob Andrew McPherson is at the forefront of evolving cultural intersections created when music, fashion, art, and technology blend. His experience in editorial content has spanned from niche micro blogging to mass-market popular culture. In his daily life, he documents, researches, and observes the progression of new media and how it is consumed. His analytical approach provides valuable insight into the various channels of distribution for such media.